Well is it because he spoke the truth ....is he right ......he is a provoker and he can afford to do it ........so reality bites .......they are exposing themselevs ......
Adidas Terminates Partnership With Kanye West at a Cost of $246 Million
Sports brand Adidas has terminated its partnership with Kanye West over his antisemitic comments in a move it estimates will impact its bottom line by up to €250 million ($246 million) this year alone, the company said Tuesday.
In a statement, the sneaker brand, referring to West by his “Ye” pseudonym, said: “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
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West and the sports company first joined forces for a fashion collaboration — known as Adidas Yeezy — seven years ago.
Adidas said that after undertaking a “thorough review,” it had decided to end the partnership, stop producing Yeezy branded products and cancel all payments to his companies. “Adidas will stop the Adidas Yeezy business with immediate effect,” the statement said.
Citing the “high seasonality of the fourth quarter” — which includes Black Friday and Christmas — the brand estimated terminating the Yeezy partnership will negatively impact Adidas’s net income in 2022 by €250 million, although the company added it expect the dip to be short-lived.
Adidas also added in the statement that it is the “sole owner of all design rights” under the partnership, no doubt a warning to West’s camp should the rapper attempt to reproduce the designs with a new manufacturer.
The move follows West’s repeated attacks on the Jewish community in recent weeks. Earlier this month he posted on social media that, among other things, he planned to go “death con 3 on Jewish people.” This was followed by an appearance on Revolt TV’s “Drink Champs” talk show where he went on an antisemitic tirade.
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