Well i am a caffiene addict ....i admit it ....i always have several pounds ......... maybe 10lbs stored .....just in case of war/uprising /revolution/govt takeover/disaster/hurricane......etc ......etc ........no seriously............ i wait till it's on sale ......... and i can get it for $4.99lb some it the crazy shit i even had elvis coffee .......... which i had to admit was amazing ........from big lots......... but they are closed .........those were the days!!!!!! ............you know pre-covid 19 days .......but!!!!!.....why change the name after 133 years look at cracker barrel .....disaster ......fucked up badly .........there are some things that people just are happy with and rebranding can be a big fuck up .......you can still get the real thing ........i mean for 39.99 is it a deal?........ ......and they always say about not rounding of money........... sounds more of a deal .......say instead of 39.99 they say 40 bucks.......... it's not the same .........as also like anything that is .99 sounds better than rounded off ......it's a sales tactic the corporations use ...it is always big in the pizza isle........ at places like publix/kroger /wal-mart/aldi/winn-dixie/trader joes.....etc....etc ........ ........people think they are getting a better deal for a penny less ........still oh well !!!!!!!!........i will just keep hoarding it at sales ....each addicts to his own devices right ....as long as we get our coffee fix......... who fucking cares ..........it's all about the caffeine .......
Classic coffee brand changes name after 133 years. See why.
A household name in the coffee industry that many have grown up with is changing its name– at least temporarily.
Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding for the first time in 133 years to Maxwell Apartment, for a limited time, to meet the needs of consumers in 2025.
"In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home," the brand said in a news release published to Kraft Heinz's website, its parent company.
To celebrate the name change, Maxwell Apartment is offering a "12-month lease" of their coffee as a way for consumers to stock up on coffee for the entire year, according to the news release.
Where can you buy Maxwell Apartment?
The classic coffee brand introduced the limited-edition Maxwell Apartment canister on National Coffee Day, Sept. 29, and a few more are still up for grabs on Amazon.
The Maxwell Apartment bundle is on sale for $39.99.
The bundle includes four 27.5-ounce canisters of Maxwell Apartment, which is "the same Maxwell House Original Roast Ground Coffee you love, that’s just for renters."
"Along with the rebranded canisters, the year-long supply of coffee will come with an official Maxwell Apartment 'lease' to sign," the news release states.
The coffee is only available for a limited time, while supplies last.
Will Maxwell House still be available?
Yes. Customers can still purchase the regular Maxwell House coffee canisters online and at grocery stores. Maxwell Apartment is a part of a limited-time marketing campaign.
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