Friday, November 17, 2023

ifucking hate budweiser


I never ever liked budweiser....especially....... bud light......... a  beer for real pussies..........we call it shandies in uk  ......wee bitches drink........ shandies of  wannabe  drunks's not even american beer  now  .....owned  by some  bitch ass brazillian company .......and  the  CEO of it you know......  that  demented  bitch ....... who  promotes  the  skeletal....... anorexic .......  fucking half wit  ...... dylan......... an anorexic ........ irishmen of  decisional capacity was these cunts smoking at that time has to be  some  stupid ass no brained  idiotic  servile  plane  to destroy budweiser  .....i have no other  reason to think .......

Anheuser-Busch's US marketing chief to exit as Bud Light sales slump drags on

Anheuser-Busch InBev's top marketing executive in the U.S. is set to depart the company, several months after its Bud Light brand's controversial partnership with transgender influencer Dylan Mulvaney sparked a boycott that continues to hurt sales.

AB on Wednesday announced that Benoit Garbe, the brewing giant's U.S. chief marketing officer, will resign at the end of the year "to embark on a new chapter in his career," and chief commercial officer Kyle Norrington will be taking over all aspects of marketing, including "brand plans and portfolio strategy."

bud light cans
The U.S. marketing chief of Bud Light parent company Anheuser-Busch InBev is set to leave at the end of the year following months of backlash over marketing decisions at the brand.

"This week we announced key changes to our U.S. leadership team that reduce layers within our organization and better enable our top commercial leaders to drive our business and legacy forward," Anheuser-Busch CEO Brendan Whitworth said in a statement. "These senior leadership changes will accelerate our return to growth as we continue to focus on what we do best — brewing great beer for everyone and earning our place in moments that matter."

According to Garbe's bio on the AB website, he has served as a "strategic advisor" at the company for a decade, and his LinkedIn profile indicates that he took over as chief marketing officer in September 2021.


Sales of Bud Light began to tumble in the U.S. in April, not long after the brand created and sent custom beer cans to Mulvaney to mark her "365 days of girlhood." That move and comments from Bud Light's marketing vice president at the time, Alissa Heinerscheid — who said she wanted to update the "fratty" and "out of touch" brand — sparked calls from conservative influencers and celebrities to shun the brand, and the boycott took hold.


Dylan Mulvaney drinks Bud Light beer
Bud Light was hit with intense backlash from longtime customers over a spring campaign with transgender activist Dylan Mulvaney.

Last month, AB InBev reported a staggering 13.5% decline in U.S. revenue in the third quarter as Bud Light sales continued to suffer. However, the company has embarked on a mission to rehabilitate the brand's image, and appears optimistic about earning back former customers.

During last month's earnings call, CEO Michel Doukeris told investors that internal polling shows 40% of Bud Light drinkers who ditched the brand say they would consider returning to it.


Singer-songwriter Kid Rock, who famously recorded himself shooting up cases of Bud Light with a semi-automatic rifle shortly after the boycott launched, told FOX News' Sean Hannity this week that he is ready to "let the thing go" for the sake of workers whose livelihoods are being hurt amid remaining backlash against the brand.

kid rock on a couch
Kid Rock is ready to move on from the Bud Light backlash for the sake of workers who had nothing to do with controversial moves made by Anheuser-Busch executives.

"As a conservative, more importantly a patriot, I don't want to be in the party of canceled cultures and boycotts that ultimately hurt working-class people that have no dogs, especially in this fight," Rock said. "As a God-fearing man, as a Christian, I gotta believe in forgiveness. They made a mistake, all right. Do you want to hold their head underwater and drown them and kill people's jobs? I don't want to do that."

Still, he added, "I hope at the same time — I'm not their biggest, I don't want to be their biggest cheerleader — it's like, I want them to show me something to get me back."

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