Thursday, December 15, 2022

pick up for a pussy

 


total pussy  for pick up ...who wants an electric pick up .......some guy who works for one of these  fruity breweries ........and  has the waytt erp  hair cut .........rubber apron.........  but  really a cup cake lumber jack......its not a  real pick up  ....its for  someone  who goes to the store and  back  ....a pussy wagon ........a real man does not have an electric pick up  ...unless  he is a  nail tech in a salon ....or  a  porter in a  mens spa.......




Ford’s F-150 EV goal ‘to keep vehicle as affordable as possible through whole lifetime’: Exec

Ford VP of Electric Vehicle Programs Darren Palmer joins Yahoo Finance Live to discuss the Ford F-150, how oil prices are driving up the cost of electric vehicles, and how the company is trying to adapt for its customers.

Video Transcript

PRAS SUBRAMANIAN: Welcome back to "Yahoo Finance Live." Another big step in the mainstreaming of EVs-- MotorTrend just named the Ford F-150 lightning its 2023 Truck of the Year, a unanimous choice by judges citing its feature set in real-world applications at the home and the job site that only an EV pickup could do.

Though the truck debuted with a surprising sub-$40,000 sticker price it launched, supply chain issues across the auto world had Ford hiking prices for the base model twice. I asked Ford's Head of Global EV programs, Darren Palmer, about these price hikes and whether rising costs were still an issue. Here's what he had to say.

DARREN PALMER: The whole purpose of the F-150 was to make it accessible to as many people as possible. So when we launched the vehicle, we did that even with the basic Pro model, and we sold all of the different series all the way up to the top. And we want to hold it that way. So we're keeping the price as low as we can.

We did, however, have to raise it because commodity prices, especially battery prices, they did go higher at the moment. And so we had to react to that. But our goal is to keep the vehicle as affordable as possible through its whole lifetime.

PRAS SUBRAMANIAN: Despite inflationary pressures, Ford is charging forward with its EV game plan with an audacious production goal to meet next year, as well as by mid-decade. Here's Palmer again on Ford's EV ramp-up and how they'll get there.

DARREN PALMER: So we've set some very ambitious goals for our volume. And the F-150 Lightning, the building is being expanded now to take it up to over 150,000 units a year run rate by next year. We're also doing that on our other vehicles, the Mustang Mach-E and the E-Transit. All of them need a huge upgrade to meet customer demand.

So we're expecting to see over 600,000 units by the end of next year. And we're on our way to 2 million units by the end of 2026. And we've sourced the materials we need for that 600,000 units already for the end of next year. And we're already 70% sourced for the materials we need for the end of 2026 as well.

PRAS SUBRAMANIAN: So those are some big production numbers. We'll have to see if they can meet those goals with Ford's competitors kind of doing the same thing here, you know? So not only is Ford doing it, but GM, their huge cross-town rival, they are actually sourcing a number of materials, spending a lot of money in building up their capacity to meet those millions of EVs they've got to make in the next couple of years.

- Yeah, it's been amazing just to watch the demand for the F-150 Lightning, this truck. Because I think when it was initially announced, a lot of our skepticism was whether or not the traditional pickup truck driver was going to go for an EV truck. And when you simply look at the demand, the fact that Ford hasn't been able to keep up with the demand-- the reservation list, they've had to stop it multiple times since they did announce this truck-- it's just been amazing. And Pras, I know you've driven it. But Dave, you love the F-150. Isn't that your dream car?

DAVE BRIGGS: Listen, I have been talking up the Ford F-150 lightning until the first second I heard about its development. Pras can attest to that. I do believe this car will, like its predecessor, like its traditional model, become the best-selling truck in America for 40 years.

And now they're on three rotating crews of 10-hour shifts seven days a week just to keep up with demand. And listen to this from MotorTrend, because it just was an absolute gem when describing the award-- "while some vehicles change the world by being radically different--" Tesla, maybe, I think was alluding to them-- "like the Ford F-150 Lightning, change it by being different where it counts and familiar where it helps."

So it's almost as if they're taking a shot at some of those that want to come out of the box and do something drastically different, i.e. the Tesla Cybertruck, which I am not a big fan of, and really touting what speaks to the average, everyday American, average Joe that loves the Ford F-150. Very bullish on this vehicle, on this.

PRAS SUBRAMANIAN: You know, they really hit that sweet spot, right? They kept it looking like a traditional truck but also added all these features like the ability to power your home or job site. Over 300 miles of range, immense power, and the base model still costs $52,000 before any tax credits.

- Yeah, so certainly very, very inexpensive. And Pras, you've driven this. And you've driven a number of pickup trucks, a number of EVs. How does this stack up to others within the category, and then just more broadly, the EV landscape overall?

PRAS SUBRAMANIAN: So we've tested both the Rivian and the F-150 Lightning.

DAVE BRIGGS: Which was last year's-- last year's award winner, right, the Rivian?

PRAS SUBRAMANIAN: Yes, correct. Correct, last year's MotorTrend Truck of the Year was the Rivian. And look, both are very different. The Rivian is an adventure truck. It's got a lot of power-- four motors. It's meant to take out upstate, go hiking, go camping, that sort of thing.

The Ford is more of a work truck. And it's got more utilitarian sort of presence and features. And I think that's it's kind of going after two sort of different buyers. And which do I prefer? Maybe the Rivian.

But the Ford is so rock-solid. And you have that nameplate there. And I just don't see how you can go wrong with either of these.

DAVE BRIGGS: Far different price points though, right?

PRAS SUBRAMANIAN: Oh, yeah.

DAVE BRIGGS: The Rivian is still-- we're talking $100,000 ballpark, right?

PRAS SUBRAMANIAN: So we heard-- Rivian's CFO said the average price last quarter of Rivian trucks was $93,000.

DAVE BRIGGS: Yeah.

PRAS SUBRAMANIAN: Average selling price.

DARREN PALMER: Yeah, so it's a far different customer base.

PRAS SUBRAMANIAN: Oh, yeah.

DAVE BRIGGS: Still a lot of questions, if the Ford F-150 Lightning can continue selling at this pace, if the power grid can come anywhere close to supporting it. That thing is a monster. And it's not entirely clear if we have anywhere near the power grid to support something like that, mass produced.

PRAS SUBRAMANIAN: I think the hope is that the grid will just slowly improve as more EVs come online. And right now, we're only about, what, 5% EVs on the road right now? It's OK. But go to 20%? That's a lot.

- Yeah, but I also think that's holding a lot of people back from maybe purchasing EVs, knowing that the infrastructure simply is nowhere near where it should be or where it needs to be in order for that mainstream adoption.




No comments:

DIDDY IS IN BARNEY

Like i say ....he is in  bernard/barney/barney rubble/trouble .......they are all going to  shit on him ,,........you know  hollywood..........