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BIG ASSETS 

From Kim Kardashian and Myleene Klass to Vicky Pattison – the reality stars who made the most money from flashing undies

FOR many reality stars, instant fame sees the cash pouring in – and stripping off can mean big assets.

Yesterday, former Strictly dancer Oti Mabuse became the latest celeb to unveil her lingerie range for Bravissimo, just in time for Christmas.

Strictly dancer Oti Mabuse became the latest celeb to unveil her lingerie range for Bravissimo, just in time for Christmas
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Strictly dancer Oti Mabuse became the latest celeb to unveil her lingerie range for Bravissimo, just in time for ChristmasCredit: BRAVISSIMO

The Masked Dancer judge, 32, says she was thrilled to collaborate with the brand on her second range for women with bigger busts.

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 And she revealed it came after years spent struggling to find bras that fitted her. She says: “My whole collection has been designed to empower women and I’m so proud of it.”

Oti left Strictly last year, after seven series competing for the glitterball.

In the last year she has raked in more than £500,000 from TV work and advertising contracts, as well as earning up to £3,000 for each of her Instagram posts.

But she’s not the only reality TV name making a mint from underwear ranges. Today, we share our eye-popping lingerie rich list.

And Fashion Editor Clemmie Fieldsend rates whether stars have boobed with their frillies collections – or left fans feeling uplifted.

Kim Kardashian - Skims: £1.6billion

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Kim, 42, is thought to own 35 per cent of Skims, making her stake worth at least £800million
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Kim, 42, is thought to own 35 per cent of Skims, making her stake worth at least £800million

THE Keeping Up With The Kardashians star already had a successful beauty line when she launched her shapewear company, Skims, in 2019.

After a huge boost in profit last year, the value of the business – known for its bodysuits, bras and shaping pants – soared to more than £2.8billion.

Kim, 42, is thought to own 35 per cent of Skims, making her stake worth at least £800million.

Clemmie says: “Showing some Skim is Kim’s speciality, so what better way to boost cashflow than flogging smalls?

“Her shapewear and underwear collections will leave you strapless for cash, but they are comfortable and feel luxurious too.” 

Paris Hilton - Paris Hilton Lingerie: £265million

In 2017, Paris Hilton tried her hand at underwear design, launching her short-lived Paris Hilton Lingerie range
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In 2017, Paris Hilton tried her hand at underwear design, launching her short-lived Paris Hilton Lingerie rangeCredit: Avalon.red

ALWAYS looking for new ways to reinvent herself, Paris – who shot to fame on TV’s The Simple Life – has been a model, pop star, DJ and, briefly, an actress, starring in the 2008 flop The Hottie And The Nottie.

But in 2017, she tried her hand at underwear design, launching her short-lived Paris Hilton Lingerie range featuring fishnet stockings, garter belts and a push-up bra designed to take the place of a boob job.

“In my lingerie line, I have a bra that I designed for flat-chested girls and it makes your boobs look huge,” she said. “People think it’s fake boobs. It makes me look like a double-D.”

Clemmie says: “Being an heiress to a multimillion pound fortune means Paris knows high quality, but the reality star royalty’s knickers aren’t. Her fans just wanted underwear for The Simple Life, not sexy sets that aren’t practical.” 

Ferne McCann - By Caprice: £5.5million

Ferne, who now has her own reality show First Time Mum, said: 'I am a huge fan of By Caprice and delighted to be fronting the new collection'
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Ferne, who now has her own reality show First Time Mum, said: 'I am a huge fan of By Caprice and delighted to be fronting the new collection'

THE ex-Towie star, 32, teamed up with model Caprice in 2016 to become the face of her racy underwear line.

Ferne looks foxy in the Valentine’s Day collection,” said Caprice at the time. “She is empowered and confident in her own skin, a true natural in front of the camera.”

Ferne, who now has her own reality show First Time Mum, added: “I am a huge fan of By Caprice and delighted to be fronting the new collection.”

Clemmie says: “Ferne wanted to follow in Caprice’s model footsteps, but the collection was more trashy than trendy.

“Its brash colours and synthetic satins meant the figures took a plunge.”

Myleene Klass - Littlewoods: £4million

Mylene's collection included lace sets, bodices and control bodies priced between £8 and £30
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Mylene's collection included lace sets, bodices and control bodies priced between £8 and £30Credit: Love Magazine

AFTER shooting to fame on Popstars, Myleene became even hotter property when she showed off her amazing figure in the jungle shower on I’m A Celebrity.

With brands clamouring to sign her up, the ex-Hear’Say singer, 44, modelled swimwear for Marks and Spencer before joining Littlewoods for a six-figure sum in 2012.

Her collection included lace sets, bodices and control bodies priced between £8 and £30. “Femininity for me means women feeling confident, comfortable and relaxed.

“I think my collection will make women feel completely and utterly fabulous on their own terms,” she said.

Clemmie says: “Myleene’s sexy smalls kept shoppers coming basque for more thanks to their statement prints and sultry silhouettes. Available in a wide range of sizes, her inclusive line remains one of the best celeb collabs. Bravo.”

Amber Davies - Boux Avenue: £2million

As well as a huge contract with fashion chain Motel Rocks, Amber landed a six-figure deal with the underwear brand Boux Avenue
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As well as a huge contract with fashion chain Motel Rocks, Amber landed a six-figure deal with the underwear brand Boux AvenueCredit: Kassandra Bruni / Boux Avenue

WINNING Love Island at the age of 20 with Kem Cetinay meant that Amber raked in more than £1million after leaving the Spanish villa.

As well as a huge contract with fashion chain Motel Rocks, she landed a six-figure deal with the underwear brand Boux Avenue.

“I’m proud of my body and who I am,” she said, after posing in the sexy lingerie. “You’re only young once and I want to make the most of it.”

Clemmie says: “Love Island fans adored the idea that buying her lingerie could make you look like Amber, and did it work? Corset did, but only briefly. 

“Her undies didn’t hold up enough popularity, ending in her contract being suspended.” 

Vicky Pattison - Pour Moi: £1million

Vicky launched her first edit with Pour Moi in October last year, debuting lace bra and knickers sets alongside some raunchier looks, including stockings and suspenders
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Vicky launched her first edit with Pour Moi in October last year, debuting lace bra and knickers sets alongside some raunchier looks, including stockings and suspenders

THE Geordie Shore star upped her profile in 2015 when she was crowned Queen of the Jungle in I’m A Celebrity.

And, like Myleene, the shower scenes had swimwear and lingerie brands flocking to her door.

Vicky launched her first edit with Pour Moi in October last year, debuting lace bra and knickers sets alongside some raunchier looks, including stockings and suspenders. 

After announcing her engagement to boyfriend Ercan Ramadan in February, the 34-year-old updated her collection with a range of bridal-inspired underwear. 

“My collection with Pour Moi is a beautiful expression of femininity and female empowerment,” Vicky said. “It shows all sides of my personality.” 

Clemmie says: “With a lot of lace and pastel hues, Vicky was able to push-up revenue at Pour Moi. Her practical designs with sexy detailing meant she and the brand were able to balconette a big profit.”

Maura Higgins - Ann Summers: £2.5million

After leaving the villa in 2019, Irish model Maura joined the millionaire ranks by landing a £500,000 deal with Boohoo and a similar contract with Ann Summers
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After leaving the villa in 2019, Irish model Maura joined the millionaire ranks by landing a £500,000 deal with Boohoo and a similar contract with Ann SummersCredit: The Mega Agency

WEARING skimpy swimwear in Love Island is a sure-fire way of attracting big offers from undies brands – and it certainly worked for Maura.

After leaving the villa in 2019, the Irish model joined the millionaire ranks by landing a £500,000 deal with Boohoo and a similar contract with Ann Summers, as the face of their lingerie and swimwear collections.

Maura, 31, aimed to make her range “fiercely sexy”, and added that “confidence comes from loving yourself and embracing your body, no matter what your shape or size”.

Clemmie says: “Undisputed champion of high street sexy lingerie, Ann Summers hit the jackpot with Isle babe Maura. Their creations do come with a hazard warning though – the barely-there styles might cause discomfort – but you’ll look a knockout.” 





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